The advent of online job board and e-applications in the early to mid 2000s all but killed the cover letter. The impersonal nature of applying online led many to believe that cover letters did not improve or enhance a person’s hireability or them an edge in landing a job. However, the cover letter is making something of a comeback in today’s highly competitive job market.
Hiring managers have begun to read cover letters again because in today’s fast -paced business environment.hiring decisions must be made carefully and quickly. To that point, job applicants who actually take time to carefully read job descriptions and craft cover letters to introduce themselves to hiring managers are likely to be more qualified and interested in the jobs that they are applying than those those who simply attach a resume to an e-mail message and hit the send button. Also, cover letters offer candidates opportunities to make a strong first impression but injecting some of their personality into a job application.
So, what should a strong cover letter contain? Besides including key words (taken from the job descriptions) and action rather than verbs, job candidates ought to infuse cover letters with engaging and memorable dialog. Also, applicants must include descriptions of their skill sets, career goals and previous experience that may help to differentiate them from the hundreds of other people who may have applied for a particular job. For example, rather than writing “I’m writing to apply for the open position at your company” try offering something like ” My name is ____ and I’m looking for a change. After that opening, then explain why your background, skill sets and career focus are in line with the company’s needs that were outlined in the job description. Hiring managers pore over hundreds of job applications and tend to remember the ones that stand out.
There is no doubt that writing new cover letters time consuming and often difficult. It is much easier to just hit the send button because you may believe that volume will trump quality. That said, hiring managers no longer have the job to carefully evaluate potentially qualified job applicants. These days they are looking for any edge to quickly identify and separate right fit candidate from the thousands of job applications that they receive. Remember: taking time at the front end of the job application process will often pay off with success on the backend!
Until next time,
Good Luck and Good Job Hunting!!!!!!!