Many of The Affordable Care Act’s (ACA) provisions go into effect January 1, 2014. The ACA is the most significant piece of legislation that will impact the delivery of healthcare since Medicare and Medicaid. ACA’s focus on preventative care and early patient intervention will force patients to assume more responsibility for their own personal health management. Patients will need advice and information from trusted sources more than ever before. The time is now for pharmas, hospital groups, insurers, medical device companies and healthcare agencies to develop and implement strategies for communicating with patients, caregivers and healthcare professionals. Our summit will focus on how leading healthcare brands are planning for the future including integrating big data, digital, mobile and social for innovative communications that improve patient outcomes. Paul Matsen, Chief Marketing & Communications Officer, Cleveland Clinic will deliver the keynote presentation and case study presenters will include:
- David Blair, Head of Industry for Health, Google.
- Ray Kerins, Senior Vice President, Head of Communications & Public Affairs, , Bayer Corporation
- Monique Levy, Vice President, Research, Manhattan Research
- Sarah Stephens Winnay, Senior Vice President, Eliza Corporation
New York City, 6/24/13, 8:00 a.m. – 1:00 p.m.
Register on the event website by July 22nd to receive a discounted rate of $175 with promo code BC.
Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 13,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. For more information, please visit our website at www.bdionline.com.