A Christmas Present From the EyeonFDA Blog: Who’s Who in Life Sciences Social Media

Posted in Social Media

The incomparable Mark Senak, author of the EyeonFDA blog and social media enthusiast, offers a gift this holiday season to those of you track social media use by life sciences companies. Mark has assiduously compiled a list of the life sciences companies that use social media and their platforms of choice.

It is a comprehensive list and must have for all of you pharma social media junkies out there!

Happy Holidays!

Until next time…

Good Luck and Good Job Hunting!!!!!!!!!!!

 

Want Up-to-Date Pharma News Coverage? Check Out These Blogs

Posted in Social Media

Over the past five years or so there has been a proliferation of blogs that cover the life sciences industry. While I visit some of them frequently, e.g., Pharmalot, EyeonFDA and PharmaLive,.

I am sure that there are others out there that may be useful. To that end, I came across a blog post on the Health and Life website that listed the top 10 essential pharma news blogs. 

#1 Pharmalot

How can we describe the value Pharmalot provides?

Visiting Pharmalot is something we do daily – we can give no blog or resource a higher compliment.  Ed Silverman has the experience to cut through the news and provide readers with the most important tidbits along with pertinent thoughts.

And for those interested in Pharma, the daily email can be quite valuable.

#2 PharmaGossip

Pharmagossip is recognized for horribly accurate, sharp and incisive analysis.  You can feel the author’s passion and concern for upholding ethical standards in almost any post.

Just don’t read before going to sleep or before discussions on whether man is inherently good or bad.

Pharmagossip is a blog that can change how you think about things while keeping up with important pharma news.

#3 In the Pipeline

What’s wrong with dioxygen difluoride and how accurate are HER2 receptor tests?

Derek Lowe does an excellent job of analyzing drugs, especially those that are in the pipeline and being developed.  He’s the kind of guy who points out flaws in a medication a month before clinical trials reveal it’s a dud.

You can wait for the news to be public knowledge.  Or you can read his blog.

#4 The IN VIVO Blog

When the FDA asks ten nephrologists to review a medication and they all decline, the In Vivo Blog catches it.  This blog is well known for accuracy, quality and overall being an extremely useful read for those trying to keep up with the fast-moving pharmaceutical industry.

Best of all, they have a good sense of humor.

#5 Pharma Marketing Blog

Pharma Marketing blog gives you the expert analysis of John Mack, a man who knows a lot about the marketing tactics Pharma companies use – and constantly learns new things and shares his insight with readers.

Is Pfizer running a bait and switch with its Facebook fan page?  Is Allegran running an inappropriate advertising campaign for Botox?

Find out about these and other issues in marketing related to pharmaceuticals by reading what John Mack has to say.

#6 Drug Discovery Opinion

For people who care about pharmaceuticals, the Drug Discovery Opinion is gold waiting to be discovered.

This blog provides analysis of the technical issues that have tremendous implications for drug discovery, efficacy and marketability.  It explains the fundamental science that drives pharmacology.

Its authors have almost unmatchable credentials. Great read and quite useful.

#7 Pharma Strategy Blog

Which Tyrosine Kinase inhibitor shows the most promise?  What’s going on with Avastin and ovarian cancer?

To get the answer to these, and other important questions, Pharma Strategy Blog is excellently informative.  To get a sense of the value of its posts consider this.

Sally Church, the blog’s author, was responsible for helping launch Gleevec. 

Her expertise and talent shows clearly in her posts.  Pharma Strategy blog is top notch and it gives readers insider knowledge.

#8 The MacGuffin

Not a blog for the light of heart, The MacGuffin is infamous for no-holds barred criticism and analysis.

They see things other people don’t.  And they deliver their thoughts in a combination of colloquial and scientific talk. They might deliver a knock-out analysis of a medication and follow up with an inappropriate photo of a celebrity.

Cocky and clever.  Make sure to check out their analysis of schizophrenia.

#9 Pharma Conduct

This blog keeps an eye on the conduct of pharmaceuticals and the healthcare business.  It is mainly written by Eric Milgram, Ph.D. who has more than 10 years of pharmaceutical experience.

It is an investigative blog that is unafraid to expose corruption.  The formal, analytical training Eric underwent to learn chemical analysis shows through in the high caliber of his posts.

#10 The Science Business

Well written, useful and insightful.  Not as willing to take risks and focus on emerging issues as some others on this list, this blog makes the list because it provides extremely high quality writing on health care issues.

Sadly, BioJobBlog did not make the list. I guess I just have to work a little harder.

Until next time…

Good Luck and Good Job Hunting!!!!!!!

 

An Update on Pharma Blogs

Posted in Social Media

Blogs first began appearing on the web about 10 years ago and most experts agree that they ignited the social media revolution. While blogs are the oldest form of social media, many pharma companies are reluctant to contribute to the content of the blogosphere. This is mainly because of perceived regulatory and legal issue and consequences. Nevertheless, a few intrepid big pharma companies have taken the social media plunge and currently maintain blogs with various formats and content.

From time to time, Mark Senak, author of the outstanding EyeonFDA blog, likes to check up on pharma to see how their social media experiments are going. In a post today, entitled “A Profile on Blogging By Pharma and FDA” he provides an update on pharma bloggers who he thinks are making a contribution to the life sciences community. The following is Mark’s assessment:

Johnson & Johnson–With JNJBTW, J&J has been blogging longer than any other pharma company with an archive going back to June 2007.  JNJBTW provides works to forge relationships with a broad spectrum of healthcare consumers by providing insights and resources for a variety of treatment related issues and profiles of company activities.  The blog haws multiple authors and accepts comments, though reviews them before posting according to the comments policy.  The blog has its own domain.

GSK–The More Than Medicine blog goes back to January 2009 and uses multiple authors to cover a wide span of subject matter that includes corporate social responsibility topics, chronic diseases, and current events. According to its comments policy, the blog allows for moderated comments. Entries can vary in terms of timing; with all three entries for October appearing on the same day.

AstraZeneca–Like JNJBTW and More Than Medicine, the AZHealthConnections blog takes a generalist approach by providing information on a broad spectrum of subject matter – some disease or condition specific in the areas of cancer and diabetes – but also including a public policy and general healthcare information. Residing in its own domain, the earliest archive is in October 2009 and the blog permits moderated comments according to its comments policy.

Lilly–The blog LillyPad is a more recent entry to the blogosphere begin in third quarter 2010, though no archive link is available on the landing page. LillyPad was started with a twitter handle as well of the same name, and more recently joined by a LillyPad YouTube channel called the Lilly Health Channel. The posting on the blog have frequent postings related to public policy and advocacy issues, though there is sometimes a posting on social responsibility or what it is like to work at the company. However, the focus on advocacy and policy issues (supporting innovation) seems to drive this effort in a very specific direction – being less generalist than other approaches. The comments policy is at the end of a post and states that comments are filtered – or moderated – by the company before posting.

Sanofi US–Here a company has taken a much more specific approach with a blog called Discuss Diabetes. The archive goes back to January 2011 and is therefore the newest entry and has the distinction on being the only disease/condition-specific target audience.  The blog, with its own domain, accepts and moderates comments. The focus is to provide information and resources regarding diabetes and resources for those who have it or are care partners, including such assets as its own mobile app for diabetics – Go Meals.

Pfizer–The Think Science Now blog on the Pfizer site has multiple authors who write to translate the science of medical research, though it lacks some of the traditional characteristics of a blog, such as an archive or commentary policy that was readily apparent. However, it is exemplary of the effort to aim at a specific audience of people rather than go broadly to the consuming public.

FDA–The FDA Transparency Blog first posted in November 2008 and was originally set to run for six months.  The purpose is to provide insight into how and why the agency comes to some of its decisions.  It does not have its own domain but is contained in the labyrinth of the FDA’s website.  The blog allows for moderated comments according to its comments policy, though I have not found that to necessarily be the case.

As you can see, there are not many pharma companies that maintain corporate blogs. Perhaps this may change after FDA releases it guidance on the use of social media in the life sciences industry. That said, it is anybody’s guess as to when that guidance will be issued; it already has been two years and there is no guidance yet!

Until next time…

Good Luck and Good Job Hunting!!!!!!!!!!

 

 

Pharma and Social Media: Lilly Launches A YouTube Channel

Posted in Social Media

Mark Senak, author of the outstanding EyeonFDA blog, tweeted today, that Eli Lilly & Co had launched a YouTube Channel. According to a post on the company’s blog Lilly Pad, its new channel dubbed the “Lilly Health Channel” will “videos on health and wellness, employee and community outreach efforts, health innovation, Lilly programs and other non-product-branded initiatives.”

While the announcement of a launch of another pharma-sponsored YouTube channel is no longer new or novel, Eli Lilly has been trying to transform itself into a modern, social media and crowdsourcing-focused pharmaceutical company. For example, Lilly is one of only a handful of big pharma companies that sponsors its own corporate blog. Moreover, the company is a leader in using so-called crowdsourcing to discover and develop potential new drugs. It has spun off at least two ventures that utilize a crowdsourcing approach to new drug discovery. Finally, unlike most other big pharma CEOs, its chief executive John Lechleiter has been outspoken about the lack of innovation and available workforce talent in the US life sciences industry. 

Is Lilly truly the pharmaceutical company of the future? That remains to be seen! 

Until next time… 

Good Luck and Good Viewing!!!!

 

The 25 Best Biomedicine And Healthcare Informatics Blogs

Posted in BioEducation

William Hooper author of the HealthTechTopia blog which focuses on biomedicine and healthcare informatics compiled a top 25 list of the best biomedicine blogs on the web. 

While BioJobBlog failed to make the list, BioCrowd was listed at number 14. This is what the HealthTechTopia blog had to say about BioCrowd, the online networking site created by Vincent Racaniello and me.

“So where can you get blog entries from tons of biomedicine enthusiasts? With a stop here. The site was built to help bioscience professionals build relationships, exchange ideas, find jobs, and identify exciting new career opportunities.”

Best Blogs on Biomedicine by an Individual

These experts in biomedicine take it on at all angles.

  1. Biotech/ Biomedical
    Join Dr. Theresa Phillips as she uses her experience to provide her readers with tools, tips, strategies, and information about the industry. She has a broad background in a number of different areas of biotechnology and biomedical research, including having worked for two biotech companies in the environmental remediation industry. Must reads include a career in biotech and six approaches to phytoremediation.
  2. Terry Etherton Blog on Biotechnology
    Dr. Etherton is a Distinguished Professor of Animal Nutrition and Head of the Department of Dairy and Animal Science at Penn State University. His research specialty is the area of endocrine regulation of animal growth and nutrient metabolism. Genetically modified crops and cloned livestock are the latest blog topics.
  3. Eye on DNA
    Dr. Hsien-Hsien Lei is a PhD-trained epidemiologist and biotech consultant, as well as a Stanford and JohnHopkinsUniversity graduate. One of her focuses is on how both genome and internet technology are going to change the world. Popular articles include DNA toys and “100 Facts About DNA.”
  4. Gary Rabin
    He is the Chairman of Advanced Cell Technology. They are a biotechnology company that specializes in the development of cellular therapies for the treatment of rare and common diseases that impact millions of people worldwide. The blog often lists their accomplishments as well as related items in biotech.
  5. Building Confidence
    Blogger Russ Altman is also a professor at StanfordUniversity. His writings are a way to share commentary on issues related to his professional expertise, which is biomedical informatics, genetics, medicine, and bioengineering. He also has a quick tutorial on the subject of bioinformatics.
  6. Gene Expression
    Razib Khan’s degrees are in biochemistry and biology. He has blogged about genetics since 2002, previously worked in software development, and is an Unz Foundation Junior Fellow. A standout choice for often integrating pop culture and news items into bio-learning.
  7. Biotech Blog
    Yali Friedman lives in Washington, DC and is the author of “Building Biotechnology” and other books. He is also the founder of DrugPatentWatch and chief editor of the “Journal of Commercial Biotechnology.” Check out his blog for thoughts and news on the commercial, legal, political, and scientific aspects of biotech.
  8. Expression Patterns
    Proving again that biomedicine isn’t just for men is Eva Amsen. She recently moved from research to editing and from biochemistry to developmental biology. In addition to science, she also blogs about the arts.
  9. Public Rambling
    What sounds like a blog for the latest commentary on the latest scandal is actually a scientific one. Pedro Beltrao stops here to write about what he thinks on bioinformatics, science, and technology. Omics was the topic of a recent post.
  10. Science Roll
    Bertalan Meskó graduated from the University of Debrecen, Medical School and Health Science Center in 2009 and started PhD studies in the field of personalized genomics. His blog is now a journey through genetics and medicine. Biomedicine in the news and his reaction are often the topic of posts.

Best Blogs on Biomedicine by a Group

Check out these groups and sites for a collective view of biomedicine and related areas.

  1. The Daily Scan
    Part of Genome Web, there are several blogs on biomedicine to choose from. They include entries on cancer and informatics. The main site has more for those interested in biomedicine such as news, careers, and a magazine.
  2. ISAAA
    Click here for the official blog from the International Service for the Acquisition of Agri-biotech Applications. They have a newsfeed that is constantly updated and divided by crop biotech, biofuels supplement, and more. There are also other learning resources offered.
  3. Fierce Biotech
    Get just the news with a visit here. Several stories a day are on all the advancements and announcements in the field. You can also choose by biomarkers, events, whitepapers, and much more.
  4. BioCrowd
    So where can you get blog entries from tons of biomedicine enthusiasts? With a stop here. The site was built to help bioscience professionals build relationships, exchange ideas, find jobs, and identify exciting new career opportunities.
  5. Growers for Biotechnology
    Their mission is to promote and facilitate the research, development and acceptance of biotechnology in agriculture. The news stream has the latest in developments in biology for food. You can also get other biotech info such as why growers use biotech and reports.
  6. BMC Biotechnology
    This is an open access journal publishing original peer-reviewed articles on the manipulation of biological macromolecules or organisms. Use in experimental procedures, cellular, and tissue engineering, as well as in the pharmaceutical, agricultural biotechnology, and allied industries are also shared. Current featured articles are on glucosinolate engineering and cytokine inhibition.
  7. Biotechnology Journal
    Can’t make it to the library to read the latest issue or shell out a subscription fee? Then click here to get many issues offering free articles as a PDF. There are also other biomedicine items available.
  8. Colorado Bioscience Association
    The CBSA is a not-for-profit corporation providing services and support for Colorado’s growing biosciences industry. Their blog contains news releases, links to articles, and other related information of interest. Maggie Chamberlin Holben of their marketing department has more.
  9. Biomedicine on Display
    This is the blog of Medical Museion, University of Copenhagen. They focus on the display of visual and material culture in museums, laboratories, and clinics with a goal of promoting contemporary biomedicine. Materialism was the subject of the latest post.
  10. BioSpace
    Finally, stop here to get items on life, science, and the community with the biologist in mind. Top breaking news and featured stories are often included. You can also search by biotech, medical, clinical research, and academic entries.

Best Blogs on Specific Biomedicine

Learn more about a specific area of biomedicine below.

  1. The Spittoon
    Get the writings from the pro’s at 23 and Me here. They specialize in using saliva to analyze the nearly one million locations in a person’s genome. Readers of the blog are given a deeper understanding of DNA and related areas.
  2. Genetic Future
    So how will all this biomedicine and such affect us in the future? That is the very question that genome researcher Daniel MacArthur strives to answer. Part of Wired Blogs, he focuses on the fast moving world of human genetics and why companies will sell you info on your own DNA.
  3. OnBioVC
    But can all this biomedicine talk be used to turn a profit? With a visit to this blog, the answer can be “yes.” They specialize in reporting on bioscience venture capital data.
  4. Blog,Bioethics.net
    As with any science, ethics is going to come into play. Get a blog especially for the ethics surrounding biology here. The editors of “The American Journal of Bioethics” use it to inform and discuss more on the subject with the public.
  5. Bioethics Discussion Blog
    Because one view on anything ethical isn’t enough, click here. Dr. Maurice Bernstein is a physician and medical school teacher who moderates the discussion. With entries dating back to 2004, make time for tons of bioethics.

No matter if you are a student studying for a PhD or just a fan of science, there is loads to learn on the above 25 best blogs on biomedicine.

 

Using Social Media Tools to Improve Information Flow At Scientific and Medical Meetings

Posted in Social Media

Science and medical conference season is in full swing and tens of thousands of persons are attending scientific and medical meeting all over the US. While social media is no longer a new “thing” only a few scientific and medical societies understand its power and ways in which it may be harnessed to improve the experiences of their members who attend their national meetings. 

At most of the scientific conferences that I attend (usually four to fiver per year), people still lug around and are tethered to printed program guides. Further there is no easily accessible electronic repository (aside from the conference website) or guide that conference attendees can use to optimize time management and see “everything” that they want to at the meeting. Unfortunately, most scientific and medical conferences are still being run the same way that they have been for the past 30 years despite improvements to internet access and bandwidth, the advent of social media and the recent explosion of mobile devices and apps.

Finally, and perhaps most egregiously, rather than publicly disseminating what is being reported at these meetings, conference attendees and the lay public must rely on carefully orchestrated press releases (chosen in advance by the organizing committees of the meetings) for information and late-breaking news from the events. This is so web 1.0 that it is almost laughable.

Until last week, I thought that I was the only person who felt this way about social media and medical and scientific congresses. Imagine my surprise when no fewer than three others social media enthusiasts including Mark Senak, author of the EyeonFDA blog, Brian Reid, author of the WCG Common Sense Blog and Sally Church, author of the Pharma Strategy Blog, last week authored posts on the topic! It is always refreshing to find like-minded individuals to confirm that you are not alone!

Unfortunately, many scientific and medical societies like to tightly control information flow, limit access to it and, not surprisingly, are quite suspicious of social media. This is because the use of social media decreases the ability of these societies and their journals to control their messaging and content dissemination. With this in mind, is it any wonder why American scientific and medical literacy is pretty much in the “toilet?”  While the lay public may not be able to understand peer-reviewed scientific and medical publications, they have grown accustomed to gathering information on Facebook, Twitter and most importantly blogs. Why not use these vehicles to better inform the public about scientific or medical breakthroughs that have been validated and generally regarded as authentic?

Like it or not, social media is here to stay. And if leveraged correctly, it can be an extremely effective educational tool. I think that it is time for scientific and medical societies to consider using social media at their annual meetings. A failure to do so may have negative consequences for future membership in these societies and also reduce their effectiveness as purveyors of timely and accurate scientific and medical information!

Until next time…

Good Luck and Good Job Hunting!!!!!!!!!!!

 

A Sign of the Times: BioJobBlog Takes the Plunge!

Posted in BioBusiness

Many of you may know that I started BioJobBlog four years ago.B To date, I have posted close to 1300 articles and over 1.5 million people have visited the blog. While the fact that between 65,000-70,000 unique users visit the blog monthly is emotionally gratifying and rewarding, I have been self funding the venture since its inception and my operating expenses have sadly gone up! B This, coupled with my oldest son starting college next fall (and my other son two years from now), I have come to the conclusion that I canbt afford to spend as much time on the blog as I would like. Put simply, I need to focus on paying jobs (not BioJobBlog) that help to pay the mortgage and defray the cost of supporting my family.

To that end, today, I want to formally announce that BioJobBlog is now accepting paid advertising on the site! If you look at the side bar there are (3)-125 x 125 pixel ads and (1)-120 x 240 pixel ads that are available. These ads are part of the OpenX ad network and I hope that the modest revenue generated from the ads will allow me to continue to invest the time and energy necessary to create the content for BioJobBlog.

I havenbt established firm pricing yet but it will be competitive and the first person to advertise will get a guaranteed deal. Contact me for additional information and pricing.

To be clear, the advertising will not affect the content or the point of view on any future posts. Despite my socialist leanings, the bottom line is that putting a kid through college these days costs an exorbitant amount of money. That said, abolishing tenure makes a lot more sense now than it ever has in the past!

Until next time…

Good Luck and Good Advertising (@BioJobBlog)

 

 

Adults Closing Age Gap on Use of Social Networking Sites

Posted in Social Media

A recent Pew Research report released this December showed that 43 per cent of adults aged 55 to 64 who have Internet access regularly use social networking sites. This is compared with only 9 per cent of persons in this age group, who used social networking sites in December, 2008. 

While the use of social networking sites grew among all age groups to 83 percent (from 67% in 2008), the largest amount of new users can be found in persons ages 45 or older; their numbers doubled over the past few years. Interesting, usage amount adults 74 or older has quadrupled and roughly 16% of folks in this age group use social networking sites to stay connected to others or to research medical conditions.

Not surprisingly, social networking site usage has declined somewhat amongst teenagers as they increasingly go mobile and texting is the way they stay connected. A troubling trend amongst teenagers is a 50 percent reduction in blogging that has taken place from 2006 to 2009. This suggests that teens may be writing and reading less which is quite troubling since most college freshmen need remedial training in reading and writing. Unfortunately, blogging seems to have been replaced with Facebook and Twitter updates: another ominous trend.

There is no doubt that social networking sites are beginning to reach their full maturity. It isn’t clear what will be the next big thing on the web. But, whatever it is, I hope that it will be as exciting as social media!

Until next time…

Good Luck and Good Job Hunting (use social media to find a new job it is de rigueur)

 

Roche Publicly Affirms Its Commitment to Social Media

Posted in Social Media

Mark Senak, a pharmaceutical social media advocate and the author of the EyeonFDA blog, today reported that the Swiss pharmaceutical giant Roche published on its website a document entitled Social Media Principles. The document outlines Roche’s rules and regulations guiding the company’s use and commitment to social media.

In an accompanying statement, Roche officially affirmed the role of social media as part of its Communication Policy.

Roche actively uses Social Media to communicate with its stakeholders. As committed in our Communication Policy we want to be a transparent company and thus welcome this new form of communication.

Further, while the company recognizes the use and benefits of social media, it acknowledged the regulatory risks associated with the new medium

Roche recognizes the ubiquity and benefits of social media and welcomes its use – however, we also acknowledge that certain risks are associated with these new channels. We have therefore developed this guideline to help our employees use these new platforms in a responsible way.

Finally and perhaps most importantly, Roche appointed Sabine Kostevc as Head of
Corporate Internet and Social Media. 

Contact

Sabine Kostevc

Head of Corporate Internet and Social Media

She may be the first communication executive to hold an official title that has the phrase ‘social media” associated it. Surprisingly, this may be the biggest development of all; mainly because once one pharmaceutical company does something new, they all similar to follow!

Roche’s willingness to publicly commit to the use of social media is a bold and calculated move by a company that recognizes its power and the major role it will likely play in the future of the pharmaceutical industry. Further, it suggests that Roche, unlike most of its competitors, it willing to take a proactive role in helping to shape the social media regulatory guidelines being developed by the US Food and Drug Administration. Finally, Roche executives realize that increased transparency and open communications with its stakeholder may help to improve the public image of big pharma companies and perhaps rekindle the innovation that has been sorely lacking in the industry.

The bottom line: Rather than remaining part of the problem, Roche has boldly proclaimed that it wants to be part of the solution!

Hat tip to Mark and Roche!

Until next time…

Good Luck and Good Tweeting err Facebooking err Blogging!!!!!!!!!!!

 

Bringing Celebrities and Pharmaceutical Companies Together to Sell Prescription Drugs

Posted in BioBusiness

I read a fascinating article today posted on MedEdNews Insider Blog about the formation of a new agency called Rx Entertainment that helps to match celebrities with direct-to-consumer advertising campaigns created by pharmaceutical companies. Admittedly, I hadn’t thought much about the matching process, but in the past I have posted a few rants about direct-to-consumer advertising (DTC), Brooke Shields hawking Latisse for Allergan and the Robert Jarvik Lipitor brouhaha.

So, the post about an entertainment agency that helps to match celebrities with DTC prescription drug advertising campaigns piqued my interest. The blog post was actually an interview that was conducted by the blogger with the founder of Entertainment Rx (I love the name)! The interviewer asked the Rx Entertainment founder for examples of her agency’s matching maker prowess.  The list (see below) is very impressive:

  1. Claire Danes and Brooke Shields for Latisse
  2. Food Network’s Ellie Krieger for Centecor in the area of arthritis
  3. Gretchen Wilson for LapBand
  4. Jennifer Lopez for childhood vaccines
  5. Vanessa Williams and Virginia Madsen for Botox
  6. Sally Field for Boniva
  7. Jim Belushi, Bruce Jenner, Danica Patrick, and Patty Loveless for COPD
  8. Keri Russell on a campaign for Sanofi-Aventis  on the Sounds of Pertussis vaccine campaign
  9. Angelica Huston to help launch the well-known Merck Manual
  10. Elisabeth Hasselbeck and Marg Helgenberger for a fundraiser sponsored by P&G  where all the proceeds went to breast cancer research
  11. Robert DeNiro to help launch a nicotine patch. He was premiering one of his films in NY and a fundraiser for cancer research was tied to the event.
  12. Dara Torres worked with Centecor, and The National Psoriasis Foundation on a public service campaign to raise awareness for psoriasis
  13. Hector Elizondo on a campaign for CaringforAlz; campaign focused on the caregivers of Alzheimers patients (Hector’s mother suffered from the condition).  This was a national campaign supported by the Exelon brand team at Novartis.

According to the post, Rx Entertain manages the negotiation process between the celebs and pharmaceutical/biotechnology from beginning to end. There was no mention of the salaries paid to the celebrities for their participation in the DTC ads.  However the Rx Entertainment founder did offer several bits of cautionary advice:

The celebrity spokesperson ought to have a legitimate tie to the disease and that A-list celebrities may not always be the most appropriate spokespeople because of the baggage (scheduling issues, entourage and additional difficulties) they may bring to the campaign. 

That said who knew that B-list celebs had good shots at potential careers in the pharmaceutical and biotechnology industries? Talk about alternate career paths!

Until next time….

Good Luck and Good Job Hunting (ever consider acting????) !!!!!!!