Conference Announcement: “The Future of Healthcare Communications Summit” in NYC on July 24, 2013

Posted in BioBusiness

Many of The Affordable Care Act’s (ACA) provisions go into effect January 1, 2014. The ACA is the most significant piece of legislation that will impact the delivery of healthcare since Medicare and Medicaid. ACA’s focus on preventative care and early patient intervention will force patients to assume more responsibility for their own personal health management. Patients will need advice and information from trusted sources more than ever before. The time is now for pharmas, hospital groups, insurers, medical device companies and healthcare agencies to develop and implement strategies for communicating with patients, caregivers and healthcare professionals. Our summit will focus on how leading healthcare brands are planning for the future including integrating big data, digital, mobile and social for innovative communications that improve patient outcomes.  Paul Matsen, Chief Marketing & Communications Officer, Cleveland Clinic will deliver the keynote presentation and case study presenters will include:

  • David Blair, Head of Industry for Health, Google.
  • Ray Kerins, Senior Vice President, Head of Communications & Public Affairs, Bayer Corporation
  • Monique Levy, Vice President, Research, Manhattan Research
  • Sarah Stephens Winnay, Senior Vice PresidentEliza Corporation

New York City, 6/24/13, 8:00 a.m. – 1:00 p.m. 

Register on the event website by July 22nd to receive a discounted rate of $175 with promo code BC.

About BDI

Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 13,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. For more information, please visit our website at www.bdionline.com.

Conference Update: Mobile Healthcare Communications

Posted in BioEducation

 

  

Date:Thursday, January 26, 2012
Time: 8:00 a.m. – 1:00 p.m.
Place:The Graduate Center of The City University of NY; 365 5th Ave; NY, NY 10016 
Registration Fee: $195.00
Website: http://www.bdionline.com/mobilehealthcare2012.html

Mobile Healthcare Communications News
Five Reasons Why Physicians Need to Use Social Media, 12/12/11 HealthWorks Collective
Hospital sends heart failure patients home with smartphones.
12/15/11 Fierce Mobile Healthcare
Educate your hospital staff to protect against text-related mistakes,
12/19/11 Fierce Mobile Healthcare 

About the Event:
Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications. 

Speakers and Roundtable Moderators:
Meighan Berberich, Vice President, Marketing, BlogTalkRadio
Lance Hill, CEO, Within3
Scott Hopkins, Executive Vice President, Anderson Direct Marketing
Monique Levy, Senior Director, Research, Manhattan Research
Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania
Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan 
Mario Nacinovich, Jr., Editor-in-Chief, Journal of Communication in Healthcare; Managing Director, AXON
Xavier Petit, Shire 
John Vieira,Daiichi-Sankyo

Hotel Sponsor:Hotel 373 is the official hotel of BDI’s events.Click here to receive a discounted rate.

Sponsors:
PR NewswireWithin3Anderson Direct MarketingBioCrowd ; CinchcastJournal of Communication in HealthcareManhattan ResearchNew York UniversityPixels and PillsPublic Relations Society of America – New York ChapterSociety for Healthcare Strategy and Market Development

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.

 

 

Mobile Healthcare Communications Conference for 2012

Posted in Social Media

Increasingly, healthcare professionals, patients and consumers are turning to and using their mobile devices for healthcare information. Further, development of mobile software platforms and associated are allowing patients to more regularly directly communicate with their physicians. To help sort out the growing complexity of the mobile healthcare communications industry, the Business Development Institute (BDI) entitled “Mobile Healthcare Communications 2012:Case Studies and Roundtables” will be held on Thursday, January 26, 2012 from 8:00 AM to 1:00 PM at The Graduate Center of the City University of NY (365 5th Ave, NY, NY 10016).

Registration fee for the event is $195 per attendee. BioJobBlog readers who wish to attend should use promo code BC for a discounted rate of $175.

Speakers and roundtable moderators include:

  1. Lance Hill, CEO, Within3
  2. Scott Hopkins, Executive Vice President, Anderson Direct Marketing
  3. Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
  4. Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania 
  5. Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan 
  6. John Vieira, Daiichi-Sankyo

Event sponsors include:

BioCrowd, PR NewswireWithin3 ; Anderson Direct MarketingCinchcastJournal of Communication in HealthcareManhattan ResearchNew York UniversitySociety for Healthcare Strategy and Market DevelopmentPixels & Pills

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.

For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website.

See you at the conference!

Until next time….

Good Luck and Good Job Hunting!!!!!!!

Public Library of Science Launches (PLOS) Launches a New Website for Rapid Research Communications

Posted in Career Advice

The Public Library of Science (PLOS) announced that it has launched a new website called PLOS Currents that is intended to serve as a vehicle for the rapid publication of scientific research and new ideas and themes. Not surprisingly, the first theme for PLOS Currents is influenza. On his Virology blog, Vincent Racaniello, a BioCrowd cofounder and prominent virologist, discusses why PLOS Currents is important and timely for scientist actively engaged in influenza research and vaccine development.  

The opening of PLoS Currents: Influenza was announced by Harold Varmus, Chairman and Co-Founder of PLoS. He wrote about the reasons for starting this website at The Official Google Blog:

The key goal of PLoS Currents is to accelerate scientific discovery by allowing researchers to share their latest findings and ideas immediately with the world’s scientific and medical communities. Google Knol’s features for community interaction, comment and discussion will enable commentary and conversations to develop around these findings. Given that the contributions to PLoS Currents are not peer-reviewed in detail, however, the results and conclusions must be regarded as preliminary. In time, it is therefore likely that PLoS Currents contributors will submit their work for publication in a formal journal, and the PLoS Journals will welcome these submissions.

Contributions that will be welcome at PLoS Currents: Influenza include research into influenza virology, genetics, immunity, structural biology, genomics, epidemiology, modeling, evolution, policy and control. The manuscripts will not be subject to peer-review, but unsuitable submissions will be screened out by a board of expert moderators. This policy will enable rapid publication of research.

The path to publishing original scientific research is often long and tortuous.  A manuscript describing the findings is prepared and submitted to a scientific journal (such as Nature, Cell, Journal of Virology). The manuscript is assigned to two or three expert reviewers, generally scientists involved in the same area of research. If their reviews are favorable, the paper is published. Usually additional experiments are called for, which may require additional time to complete. Many months to a year may pass before the paper is published, although some manuscripts (e.g. those on 2009 pandemic influenza) may be expedited. The point is that PLoS Currents: Influenza will allow everyone – including non-scientists – to read about research soon after the authors have prepared the paper.

PLoS Currents: Influenza is a terrific idea, and I welcome this venture with great enthusiasm. I hope that PLoS Currents will grow to include other areas of science. But Varmus warns:

Given that the contributions to PLoS Currents are not peer-reviewed in detail, however, the results and conclusions must be regarded as preliminary. In time, it is therefore likely that PLoS Currents contributors will submit their work for publication in a formal journal, and the PLoS Journals will welcome these submissions.

During peer review of submitted manuscripts, new experiments may be suggested that change some of the conclusions of the research. Hence, the papers that appear in PLoS Currents: Influenza may be different from final versions that are published elsewhere.

I wonder how other scientific journals will react to submissions of manuscripts that have appeared in PLoS Currents. Many journals do not accept manuscripts that have already appeared elsewhere. For example, the instructions to authors for the Journal of Virology state:

By submission of a manuscript to the journal, the authors guarantee that they have the authority to publish the work and that the manuscript, or one with substantially the same content, was not published previously, is not being considered or published elsewhere, and was not rejected on scientific grounds by another ASM journal.

It’s time for scientific journals to change this policy, and allow for preliminary publication at sites such as PLoS Currents.

Rapid and open-access publication will drive research forward and help inform and educate the public about science.

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