There was a very interesting article in today’s NY Times Business Section entitled “Want to Work for Jaguar Land Rover: Start Playing Phone Games that caught my eye. The article stated that the carmaker would be recruiting 5,000 people people this year. To be considered for employment, prospective employees must download an app with a series of puzzles that they must solve. Those who score well on the app will be able to progress to the interview stage. While this may be somewhat unique to companies that are looking for engineers and computer personnel, I think the point here is that the ability to solve problems or puzzles is the single most important attribute that any employee must possess if they want to be hire. To that point, companies like Marriott Hotels, Axa Group, Deloitte, Xerox, The BBC and Daimler Trucks all use playing games and virtual reality to identify potentially-qualified job applicants.
Companies once relied on job fairs and advertising to court prospective applicants but they have been forced to become much more creative in order to identify the technical skills and business savvy they need. I will use my son, who graduated from college last month as a case in point.
He applied for a job with a non-profit venture firm. The first thing they asked him to supply was a picture of himself that encapsulated him as a person. After submitting a picture of him and his Cross Country college team after a big meet (and making it to the next round) he was sent a hypothetical and given several days to respond. He spent an entire day on the hypothetical, submitted it and was subsequently told he would not be considered for a face-to-face interview.
What does this all mean? Based on my years as a career development consultant, these exercises suggest that while college graduates and advanced degree professionals may have met their academic requirements, there is no guarantee that those degrees qualified them for jobs in “real life”. Although unemployment is at historic lows in the US, it does not mean that employers are not being selective about who they hire. That said, starting an app company that uses artificial intelligence and virtual reality to assess a candidate’s problem solving ability may be a great idea!
Until next time…
Good Luck and Good Job Hunting!!!!!!!!